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template.tpl
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___TERMS_OF_SERVICE___
By creating or modifying this file you agree to Google Tag Manager's Community
Template Gallery Developer Terms of Service available at
https://developers.google.com/tag-manager/gallery-tos (or such other URL as
Google may provide), as modified from time to time.
___INFO___
{
"type": "TAG",
"id": "cvt_temp_public_id",
"version": 1,
"securityGroups": [],
"displayName": "Snapchat Conversion API",
"categories": [
"ADVERTISING",
"ANALYTICS",
"CONVERSIONS",
"MARKETING",
"REMARKETING"
],
"brand": {
"id": "brand_dummy",
"displayName": "Stape",
"thumbnail": 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\u003d"
},
"description": "Tag that send the event data from the Universal Analytics/GA4/Data client to Snapchat Conversion API.",
"containerContexts": [
"SERVER"
]
}
___TEMPLATE_PARAMETERS___
[
{
"type": "RADIO",
"name": "eventType",
"displayName": "Event Name Setup Method",
"radioItems": [
{
"value": "standard",
"displayValue": "Standard",
"subParams": [
{
"type": "SELECT",
"name": "eventNameStandard",
"selectItems": [
{
"value": "PURCHASE",
"displayValue": "PURCHASE"
},
{
"value": "PAGE_VIEW",
"displayValue": "PAGE_VIEW"
},
{
"value": "LIST_VIEW",
"displayValue": "LIST_VIEW"
},
{
"value": "VIEW_CONTENT",
"displayValue": "VIEW_CONTENT"
},
{
"value": "ADD_CART",
"displayValue": "ADD_CART"
},
{
"value": "START_CHECKOUT",
"displayValue": "START_CHECKOUT"
},
{
"value": "ADD_BILLING",
"displayValue": "ADD_BILLING"
},
{
"value": "LOGIN",
"displayValue": "LOGIN"
},
{
"value": "SIGN_UP",
"displayValue": "SIGN_UP"
},
{
"value": "SEARCH",
"displayValue": "SEARCH"
},
{
"value": "ADD_TO_WISHLIST",
"displayValue": "ADD_TO_WISHLIST"
},
{
"value": "SUBSCRIBE",
"displayValue": "SUBSCRIBE"
},
{
"value": "SAVE",
"displayValue": "SAVE"
},
{
"value": "AD_CLICK",
"displayValue": "AD_CLICK"
},
{
"value": "AD_VIEW",
"displayValue": "AD_VIEW"
},
{
"value": "COMPLETE_TUTORIAL",
"displayValue": "COMPLETE_TUTORIAL"
},
{
"value": "INVITE",
"displayValue": "INVITE"
},
{
"value": "SHARE",
"displayValue": "SHARE"
},
{
"value": "RESERVE",
"displayValue": "RESERVE"
},
{
"value": "ACHIEVEMENT_UNLOCKED",
"displayValue": "ACHIEVEMENT_UNLOCKED"
},
{
"value": "SPENT_CREDITS",
"displayValue": "SPENT_CREDITS"
},
{
"value": "RATE",
"displayValue": "RATE"
},
{
"value": "START_TRIAL",
"displayValue": "START_TRIAL"
},
{
"value": "APP_INSTALL",
"displayValue": "APP_INSTALL"
},
{
"value": "APP_OPEN",
"displayValue": "APP_OPEN"
},
{
"value": "CUSTOM_EVENT_1",
"displayValue": "CUSTOM_EVENT_1"
},
{
"value": "CUSTOM_EVENT_2",
"displayValue": "CUSTOM_EVENT_2"
},
{
"value": "CUSTOM_EVENT_3",
"displayValue": "CUSTOM_EVENT_3"
},
{
"value": "CUSTOM_EVENT_4",
"displayValue": "CUSTOM_EVENT_4"
},
{
"value": "CUSTOM_EVENT_5",
"displayValue": "CUSTOM_EVENT_5"
}
],
"simpleValueType": true,
"defaultValue": "PURCHASE",
"displayName": "Event Name",
"valueValidators": [
{
"type": "NON_EMPTY"
}
],
"alwaysInSummary": true
}
]
},
{
"value": "inherit",
"subParams": [],
"displayValue": "Inherit from client"
},
{
"value": "custom",
"subParams": [
{
"type": "TEXT",
"name": "eventNameCustom",
"displayName": "",
"simpleValueType": true
}
],
"displayValue": "Custom"
}
],
"simpleValueType": true,
"defaultValue": "standard"
},
{
"type": "SELECT",
"name": "eventConversionType",
"displayName": "Event Conversion Type",
"macrosInSelect": false,
"selectItems": [
{
"value": "WEB",
"displayValue": "Web"
},
{
"value": "OFFLINE",
"displayValue": "Offline"
},
{
"value": "MOBILE_APP",
"displayValue": "Mobile App"
}
],
"simpleValueType": true,
"defaultValue": "WEB",
"valueValidators": [
{
"type": "NON_EMPTY"
}
]
},
{
"type": "TEXT",
"name": "pixelId",
"displayName": "Pixel ID",
"simpleValueType": true,
"valueValidators": [
{
"type": "NON_EMPTY"
}
],
"help": "Set to a valid Pixel ID. You can only add a single Pixel ID per tag.",
"enablingConditions": [
{
"paramName": "eventConversionType",
"paramValue": "MOBILE_APP",
"type": "NOT_EQUALS"
}
]
},
{
"type": "TEXT",
"name": "appId",
"displayName": "App ID",
"simpleValueType": true,
"valueValidators": [
{
"type": "NON_EMPTY"
}
],
"help": "The unique ID (app_id) assigned for a given application. It should be numeric for iOS, and the human interpretable string (example: com.snapchat.android) for Android. Required for app events.",
"enablingConditions": [
{
"paramName": "eventConversionType",
"paramValue": "MOBILE_APP",
"type": "EQUALS"
}
]
},
{
"type": "TEXT",
"name": "snapAppId",
"displayName": "Snap App ID",
"simpleValueType": true,
"valueValidators": [
{
"type": "NON_EMPTY"
}
],
"help": "The Snap App ID associated with your app (a unique code generated in Ads Manager and included in your MMP dashboard).",
"enablingConditions": [
{
"paramName": "eventConversionType",
"paramValue": "MOBILE_APP",
"type": "EQUALS"
}
]
},
{
"type": "TEXT",
"name": "accessToken",
"displayName": "Access Token",
"simpleValueType": true,
"help": "More info on how to get Access Token \u003ca target\u003d\"_blank\" href\u003d\"https://docs.snap.com/api/marketing-api/Conversions-API/GetStarted#access-token\"\u003ecan be found by this link\u003c/a\u003e.",
"valueValidators": [
{
"type": "NON_EMPTY"
}
]
},
{
"type": "CHECKBOX",
"name": "useHttpOnlyCookie",
"checkboxText": "Use HttpOnly cookies",
"simpleValueType": true,
"help": "Forbids JavaScript from accessing the cookie if enabled."
},
{
"type": "CHECKBOX",
"name": "useOptimisticScenario",
"checkboxText": "Use Optimistic Scenario",
"simpleValueType": true,
"help": "The tag will call gtmOnSuccess() without waiting for a response from the API. This will speed up sGTM response time however your tag will always return the status fired successfully even in case it is not."
},
{
"type": "CHECKBOX",
"name": "notSetClickIdCookie",
"checkboxText": "Do not set Click ID (_scclid) cookie",
"simpleValueType": true,
"help": "Do not set Click ID (_scclid) cookie if it was added to user data.",
"defaultValue": false
},
{
"type": "CHECKBOX",
"name": "notSetBrowserIdCookie",
"checkboxText": "Do not set Browser ID (_scid) cookie",
"simpleValueType": true,
"help": "Do not set Browser ID (_scid) cookie if it was added to user data.\n\u003cbr\u003e\nDo not auto-generate it.\n\u003cbr\u003e\nIf an existing Browser ID is found, it will still be sent in the request but not stored as a cookie. It can be sourced from:\u003cul\u003e\n\u003cli\u003ean already existing \u003ci\u003e_scid\u003c/i\u003e cookie\u003c/li\u003e\n\u003cli\u003eEvent Data parameters: \u003ci\u003ecommonCookie._scid\u003c/i\u003e, \u003ci\u003escid\u003c/i\u003e or \u003ci\u003e_scid\u003c/i\u003e\u003c/li\u003e\n\u003c/ul\u003e",
"defaultValue": false
},
{
"type": "CHECKBOX",
"name": "validate",
"checkboxText": "Test Mode",
"simpleValueType": true,
"help": "If enabled conversion request will be sent to /v3/{{asset_id}}/events/validate \u003ca href\u003d\"https://docs.snap.com/api/marketing-api/Conversions-API/VerifySetUp\"\u003emore info\u003c/a\u003e"
},
{
"displayName": "Server Parameters",
"name": "serverDataListGroup",
"groupStyle": "ZIPPY_CLOSED",
"type": "GROUP",
"subParams": [
{
"type": "SIMPLE_TABLE",
"name": "serverDataList",
"displayName": "",
"simpleTableColumns": [
{
"defaultValue": "event_id",
"displayName": "Name",
"name": "name",
"type": "SELECT",
"selectItems": [
{
"value": "event_id",
"displayValue": "Event ID"
},
{
"value": "event_source_url",
"displayValue": "Event Source URL"
},
{
"value": "data_processing_options",
"displayValue": "Data Processing Options"
},
{
"value": "test_event_code",
"displayValue": "Test Event Code"
},
{
"value": "event_time",
"displayValue": "Event Time"
}
],
"isUnique": true,
"valueValidators": [
{
"type": "NON_EMPTY"
}
]
},
{
"defaultValue": "",
"displayName": "Value",
"name": "value",
"type": "TEXT",
"valueValidators": [
{
"type": "NON_EMPTY"
}
]
}
],
"newRowButtonText": "Add property"
}
]
},
{
"displayName": "User Data Parameters",
"name": "userDataListGroup",
"groupStyle": "ZIPPY_CLOSED",
"type": "GROUP",
"subParams": [
{
"type": "LABEL",
"name": "userDataLabel",
"displayName": "All parameters in this section will be automatically hashed if they are not hashed."
},
{
"name": "userDataList",
"simpleTableColumns": [
{
"valueValidators": [
{
"type": "NON_EMPTY"
}
],
"defaultValue": "em",
"displayName": "Property Name",
"name": "name",
"isUnique": true,
"type": "SELECT",
"selectItems": [
{
"value": "em",
"displayValue": "Email"
},
{
"value": "ph",
"displayValue": "Phone Number"
},
{
"value": "client_ip_address",
"displayValue": "IP Address"
},
{
"value": "madid",
"displayValue": "MAID (IDFA or AAID)"
},
{
"value": "idfv",
"displayValue": "IDFV"
},
{
"value": "fn",
"displayValue": "First Name"
},
{
"value": "ln",
"displayValue": "Last Name"
},
{
"value": "ct",
"displayValue": "City"
},
{
"value": "st",
"displayValue": "State"
},
{
"value": "zp",
"displayValue": "Zip"
},
{
"value": "country",
"displayValue": "Country"
},
{
"value": "external_id",
"displayValue": "External ID"
},
{
"value": "subscription_id",
"displayValue": "Subscription ID"
},
{
"value": "lead_id",
"displayValue": "Lead ID"
},
{
"value": "anon_id",
"displayValue": "Anon id"
},
{
"value": "download_id",
"displayValue": "Download ID"
},
{
"value": "client_user_agent",
"displayValue": "User Agent"
},
{
"value": "sc_click_id",
"displayValue": "Click ID"
},
{
"value": "sc_cookie1",
"displayValue": "Browser ID"
}
]
},
{
"defaultValue": "",
"displayName": "Property Value",
"name": "value",
"type": "TEXT"
}
],
"type": "SIMPLE_TABLE",
"newRowButtonText": "Add property"
}
]
},
{
"type": "GROUP",
"name": "appDataListGroup",
"displayName": "App Data Parameters",
"groupStyle": "ZIPPY_CLOSED",
"subParams": [
{
"type": "SIMPLE_TABLE",
"name": "appDataList",
"displayName": "",
"simpleTableColumns": [
{
"defaultValue": "extinfo",
"displayName": "Name",
"name": "name",
"type": "SELECT",
"isUnique": true,
"selectItems": [
{
"value": "extinfo",
"displayValue": "Extinfo"
},
{
"value": "advertiser_tracking_enabled",
"displayValue": "Advertiser Tracking Enabled"
}
],
"valueValidators": [
{
"type": "NON_EMPTY"
}
]
},
{
"defaultValue": "",
"displayName": "Value",
"name": "value",
"type": "TEXT",
"valueValidators": [
{
"type": "NON_EMPTY"
}
]
}
],
"newRowButtonText": "Add property"
}
]
},
{
"displayName": "Custom Data Parameters",
"name": "customDataListGroup",
"groupStyle": "ZIPPY_CLOSED",
"type": "GROUP",
"subParams": [
{
"type": "LABEL",
"name": "сustomDataLabel",
"displayName": "See \u003ca href\u003d\"https://docs.snap.com/api/marketing-api/Conversions-API/Parameters\" target\u003d\"_blank\"\u003ethis documentation\u003c/a\u003e for more details on what data parameters you can add to the call."
},
{
"name": "customDataList",
"simpleTableColumns": [
{
"valueValidators": [
{
"type": "NON_EMPTY"
}
],
"defaultValue": "",
"displayName": "Property Name",
"name": "name",
"isUnique": true,
"type": "TEXT"
},
{
"defaultValue": "",
"displayName": "Property Value",
"name": "value",
"type": "TEXT"
}
],
"type": "SIMPLE_TABLE",
"newRowButtonText": "Add property"
}
]
},
{
"type": "GROUP",
"name": "consentSettingsGroup",
"displayName": "Consent Settings",
"groupStyle": "ZIPPY_CLOSED",
"subParams": [
{
"type": "RADIO",
"name": "adStorageConsent",
"displayName": "",
"radioItems": [
{
"value": "optional",
"displayValue": "Send data always"
},
{
"value": "required",
"displayValue": "Send data in case marketing consent given"
}
],
"simpleValueType": true,
"defaultValue": "optional"
}
]
},
{
"displayName": "Logs Settings",
"name": "logsGroup",
"groupStyle": "ZIPPY_CLOSED",
"type": "GROUP",
"subParams": [
{
"type": "RADIO",
"name": "logType",
"radioItems": [
{
"value": "no",
"displayValue": "Do not log"
},
{
"value": "debug",
"displayValue": "Log to console during debug and preview"
},
{
"value": "always",
"displayValue": "Always log to console"
}
],
"simpleValueType": true,
"defaultValue": "debug"
}
]
},
{
"displayName": "BigQuery Logs Settings",
"name": "bigQueryLogsGroup",
"groupStyle": "ZIPPY_CLOSED",
"type": "GROUP",
"subParams": [
{
"type": "RADIO",
"name": "bigQueryLogType",
"radioItems": [
{
"value": "no",
"displayValue": "Do not log to BigQuery"
},
{
"value": "always",
"displayValue": "Log to BigQuery"
}
],
"simpleValueType": true,
"defaultValue": "no"
},
{
"type": "GROUP",
"name": "logsBigQueryConfigGroup",
"groupStyle": "NO_ZIPPY",
"subParams": [
{
"type": "TEXT",
"name": "logBigQueryProjectId",
"displayName": "BigQuery Project ID",
"simpleValueType": true,
"help": "Optional. \u003cbr\u003e\u003cbr\u003e If omitted, it will be retrieved from the environment variable \u003cI\u003eGOOGLE_CLOUD_PROJECT\u003c/i\u003e where the server container is running. If the server container is running on Google Cloud, \u003cI\u003eGOOGLE_CLOUD_PROJECT\u003c/i\u003e will already be set to the Google Cloud project\u0027s ID."
},
{
"type": "TEXT",
"name": "logBigQueryDatasetId",
"displayName": "BigQuery Dataset ID",
"simpleValueType": true,
"valueValidators": [
{
"type": "NON_EMPTY"
}
]
},
{
"type": "TEXT",
"name": "logBigQueryTableId",
"displayName": "BigQuery Table ID",
"simpleValueType": true,
"valueValidators": [
{
"type": "NON_EMPTY"
}
]
}
],
"enablingConditions": [
{
"paramName": "bigQueryLogType",
"paramValue": "always",
"type": "EQUALS"
}
]
}
]
}
]
___SANDBOXED_JS_FOR_SERVER___
const getAllEventData = require('getAllEventData');
const JSON = require('JSON');
const sendHttpRequest = require('sendHttpRequest');
const getTimestampMillis = require('getTimestampMillis');
const setCookie = require('setCookie');
const getCookieValues = require('getCookieValues');
const getContainerVersion = require('getContainerVersion');
const logToConsole = require('logToConsole');
const sha256Sync = require('sha256Sync');
const makeString = require('makeString');
const getRequestHeader = require('getRequestHeader');
const getType = require('getType');
const Math = require('Math');
const generateRandom = require('generateRandom');
const parseUrl = require('parseUrl');
const makeNumber = require('makeNumber');
const encodeUriComponent = require('encodeUriComponent');
const BigQuery = require('BigQuery');
/**********************************************************************************************/
const traceId = getRequestHeader('trace-id');
const eventData = getAllEventData();
if (!isConsentGivenOrNotRequired()) {
return data.gtmOnSuccess();
}
const url = eventData.page_location || getRequestHeader('referer');
if (url && url.lastIndexOf('https://gtm-msr.appspot.com/', 0) === 0) {
return data.gtmOnSuccess();
}
const pixelOrAppId = data.eventConversionType === 'MOBILE_APP' ? data.snapAppId : data.pixelId;
if (!pixelOrAppId || !data.accessToken) {
return data.gtmOnFailure();
}
const commonCookie = eventData.common_cookie || {};
sendTrackRequest(mapEvent(eventData, data));
if (data.useOptimisticScenario) {
data.gtmOnSuccess();
}
/**********************************************************************************************/
// Vendor related functions
function sendTrackRequest(mappedEvent) {
const postBody = {
data: [mappedEvent]
};
const postUrl = getPostUrl();
log({
Name: 'Snapchat',
Type: 'Request',
TraceId: traceId,
EventName: mappedEvent.event_name,
RequestMethod: 'POST',
RequestUrl: postUrl,
RequestBody: postBody
});
const cookieOptions = {
domain: 'auto',
path: '/',
samesite: 'Lax',
secure: true,
'max-age': 31536000, // 1 year
httpOnly: !!data.useHttpOnlyCookie
};
if (mappedEvent.user_data.sc_click_id && !data.notSetClickIdCookie) {
setCookie('_scclid', mappedEvent.user_data.sc_click_id, cookieOptions);
}
if (mappedEvent.user_data.sc_cookie1 && !data.notSetBrowserIdCookie) {
setCookie('_scid', mappedEvent.user_data.sc_cookie1, cookieOptions);
}
sendHttpRequest(
postUrl,
(statusCode, headers, body) => {
log({
Name: 'Snapchat',
Type: 'Response',
TraceId: traceId,
EventName: mappedEvent.event_name,
ResponseStatusCode: statusCode,
ResponseHeaders: headers,
ResponseBody: body
});
if (!data.useOptimisticScenario) {
if (statusCode >= 200 && statusCode < 400) {
data.gtmOnSuccess();
} else {
data.gtmOnFailure();
}
}
},
{
headers: {
'Content-Type': 'application/json'
},
method: 'POST'
},
JSON.stringify(postBody)
);
}
function getPostUrl() {
let postUrl = 'https://tr.snapchat.com/v3/' + encodeUriComponent(pixelOrAppId) + '/events';
if (data.validate) {
postUrl = postUrl + '/validate';
}
postUrl = postUrl + '?access_token=' + data.accessToken;
return postUrl;
}
function getEventName(eventData, data) {
if (data.eventType === 'inherit') {
const eventName = eventData.event_name;
const gaToEventName = {
page_view: 'PAGE_VIEW',
'gtm.dom': 'PAGE_VIEW',
add_to_cart: 'ADD_CART',
sign_up: 'SIGN_UP',
purchase: 'PURCHASE',
view_item: 'VIEW_CONTENT',
add_to_wishlist: 'ADD_TO_WISHLIST',
begin_checkout: 'START_CHECKOUT',
add_payment_info: 'ADD_BILLING',
view_item_list: 'LIST_VIEW',
tutorial_complete: 'COMPLETE_TUTORIAL',
search: 'SEARCH',
generate_lead: 'SIGN_UP',
contact: 'CUSTOM_EVENT_2',
customize_product: 'CUSTOM_EVENT_3',
donate: 'SPENT_CREDITS',
find_location: 'SEARCH',
schedule: 'CUSTOM_EVENT_4',
start_trial: 'START_TRIAL',
submit_application: 'SUBSCRIBE',
subscribe: 'SUBSCRIBE',
'gtm4wp.addProductToCartEEC': 'ADD_CART',
'gtm4wp.productClickEEC': 'VIEW_CONTENT',
'gtm4wp.checkoutOptionEEC': 'START_CHECKOUT',
'gtm4wp.checkoutStepEEC': 'ADD_BILLING',
'gtm4wp.orderCompletedEEC': 'PURCHASE'
};
if (!gaToEventName[eventName]) {
return eventName;
}
return gaToEventName[eventName];
}
return data.eventType === 'standard' ? data.eventNameStandard : data.eventNameCustom;
}
function mapEvent(eventData, data) {
let mappedData = {
version: '3.0',
user_data: {},
custom_data: {}
};
mappedData = addServerData(eventData, mappedData);
mappedData = addUserData(eventData, mappedData);
mappedData = addCustomData(eventData, mappedData);
mappedData = addAppData(eventData, mappedData);
mappedData = hashDataIfNeeded(mappedData);
return mappedData;
}
function addCustomData(eventData, mappedData) {
let currencyFromItems = '';
let valueFromItems = 0;
if (eventData.items && eventData.items[0]) {
mappedData.custom_data.contents = [];
mappedData.custom_data.content_type = 'product';
currencyFromItems = eventData.items[0].currency;
mappedData.custom_data.num_items = eventData.items.length;
if (!eventData.items[1]) {
if (eventData.items[0].item_name) mappedData.custom_data.content_name = eventData.items[0].item_name;
if (eventData.items[0].item_category) mappedData.custom_data.content_category = eventData.items[0].item_category;
if (eventData.items[0].item_id) mappedData.custom_data.content_ids = eventData.items[0].item_id;
if (eventData.items[0].price) {
mappedData.custom_data.value = eventData.items[0].quantity
? eventData.items[0].quantity * eventData.items[0].price
: eventData.items[0].price;
}
}
const itemIdKey = data.itemIdKey ? data.itemIdKey : 'item_id';
eventData.items.forEach((d, i) => {
const content = {};
if (d[itemIdKey]) content.id = d[itemIdKey];
if (d.quantity) content.quantity = d.quantity;
if (d.delivery_category) content.delivery_category = d.delivery_category;
if (d.price) {
content.item_price = makeNumber(d.price);
valueFromItems += d.quantity ? d.quantity * content.item_price : content.item_price;
}
mappedData.custom_data.contents.push(content);
});
}
if (eventData['x-ga-mp1-ev']) mappedData.custom_data.value = eventData['x-ga-mp1-ev'];
else if (eventData['x-ga-mp1-tr']) mappedData.custom_data.value = eventData['x-ga-mp1-tr'];
else if (eventData.value) mappedData.custom_data.value = eventData.value;
if (eventData.currency) mappedData.custom_data.currency = eventData.currency;
else if (currencyFromItems) mappedData.custom_data.currency = currencyFromItems;
if (eventData.search_term) mappedData.custom_data.search_string = eventData.search_term;
if (eventData.transaction_id) mappedData.custom_data.order_id = eventData.transaction_id;
if (mappedData.event_name === 'Purchase') {
if (!mappedData.custom_data.currency) mappedData.custom_data.currency = 'USD';
if (!mappedData.custom_data.value) mappedData.custom_data.value = valueFromItems ? valueFromItems : 0;
}
if (eventData.predicted_ltv) mappedData.custom_data.predicted_ltv = eventData.predicted_ltv;
if (eventData.sign_up_method) mappedData.custom_data.sign_up_method = eventData.sign_up_method;
if (eventData.brands) mappedData.custom_data.brands = eventData.brands;
if (data.customDataList) {
data.customDataList.forEach((d) => {
if (isValidValue(d.value)) {
mappedData.custom_data[d.name] = d.value;
}
});
}
return mappedData;
}
function addAppData(eventData, mappedData) {
if (data.eventConversionType !== 'MOBILE_APP') return mappedData;
const appData = eventData.app_data || {};
mappedData.app_data = {};
const appId = data.appId || appData.app_id;
if (appId) mappedData.app_data.app_id = appId;
const extinfo = data.extinfo || appData.extinfo;
if (extinfo) mappedData.app_data.extinfo = extinfo;
const advertiser_tracking_enabled = data.advertiserTrackingEnabled || appData.advertiser_tracking_enabled;
if (advertiser_tracking_enabled) mappedData.app_data.advertiser_tracking_enabled = advertiser_tracking_enabled;
if (data.appDataList) {
data.appDataList.forEach((d) => {
if (isValidValue(d.value)) {
mappedData.app_data[d.name] = d.value;
}
});
}